Smart marketing still hinges on humanity, not technology
Information Technology and Innovation Foundation - LinkedIn
Getting The Technology - Wikipedia To Work
Scientists and engineers normally prefer to define innovation as applied science, instead of as the things that people make and utilize. More just recently, scholars have actually obtained from European philosophers of "strategy" to extend the significance of innovation to different types of instrumental factor, as in Foucault's work on innovations of the self (strategies de soi). Dictionaries and scholars have used a range of definitions. The deals a definition of the term: "the use of science in market, engineering, and so on, to create useful things or to fix problems" and "a device, piece of equipment, technique, and so on, that is created by innovation." Ursula Franklin, in her 1989 "Real Life of Technology" lecture, offered another meaning of the concept; it is "practice, the way we do things around here." The term is typically used to indicate a specific field of innovation, or to describe high technology or simply consumer electronics, instead of innovation as a whole.
In this use, technology describes tools and makers that might be used to resolve real-world issues. It is a far-reaching term that may include simple tools, such as a crowbar or wooden spoon, or more intricate makers, such as a space station or particle accelerator. Tools and machines require not be material; virtual innovation, such as computer system software application and organization techniques, fall under this meaning of innovation. W. Brian Arthur defines technology in a similarly broad way as "a way to meet a human function." The word "technology" can likewise be utilized to refer to a collection of techniques.
When integrated with another term, such as "medical technology" or "area innovation," it refers to the state of the particular field's understanding and tools. "State-of-the-art innovation" refers to the high innovation readily available to mankind in any field. Technology can be seen as an activity that forms or changes culture. Furthermore, technology is the application of mathematics, science, and the arts for the benefit of life as it is understood. A modern example is the rise of communication technology, which has minimized barriers to human interaction and as an outcome has actually assisted spawn brand-new subcultures; the increase of cyberculture has at its basis the development of the Internet and the computer system.