Link different devices Different devices can be determined as belonging to you or your household in support of one or more of purposes. Match and combine offline data sources Data from offline data sources can be combined with your online activity in support of one or more purposes Sale of Personal Data Targeting Cookies These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. Functional Cookies These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. Store and/or access information on a device Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you. Actively scan device characteristics for identification Your device can be identified based on a scan of your device's unique combination of characteristics. Use precise geolocation data Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters. Personalised ads and content, ad and content measurement, audience insights and product development Develop and improve products Your data can be used to improve existing systems and software, and to develop new products Create a personalised ads profile A profile can be built about you and your interests to show you personalised ads that are relevant to you. Select personalised ads Personalised ads can be shown to you based on a profile about you. Create a personalised content profile A profile can be built about you and your interests to show you personalised content that is relevant to you. Select personalised content Personalised content can be shown to you based on a profile about you. Measure content performance The performance and effectiveness of content that you see or interact with can be measured. Apply market research to generate audience insights Market research can be used to learn more about the audiences who visit sites/apps and view ads. Select basic ads Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type. Measure ad performance The performance and effectiveness of ads that you see or interact with can be measured.